IKEA Recreates Their 2021 Catalogue In Animal Crossing: New Horizons
Popular Swedish furniture maker Ikea is the latest big brand to jump on the Animal Crossing hype train.
The furniture maker decided to release their latest 2021 catalogue with a twist. Releasing a digital rendering Animal Crossing: New Horizons version through their Taiwanese Facebook page.
The big brand Swedish furniture maker is the latest brand to use ACNH as a marketing platform. With McDonald’s, Marc Jacobs, amongst others getting involved with Nintendo.
Of course, all of this is marketers trying out new things to see how consumers will interact with their brands. Animal Crossing: New Horizons has sold an estimated 22 million copies around the world and probably will not stop there. The lifestyle management sim receives regular updates and big brands see this as an opportunity to get exposure.
Check out the Animal Crossing: New Horizons themed digital catalogue below and marvel at how cute they actually are.